Gong Pricing, Plans, & Feature Breakdown

Understanding Gong's pricing and its product range is particularly complicated because Gong doesn't provide pricing information on their website. In this article, we'll use the little information publicly available to explore Gong's pricing, features, and how it compares to competitors. The goal is to help you determine if Gong is a suitable solution for your sales team.

Understanding Gong's Pricing

To receive Gong pricing information, you'll have to fill out a contact form on their site with your email address and phone number, and specify your business needs. After submitting the form, you'll have to hope Gong responds to your request for a quote.

However, there is some information available online. In 2021, a Forrester report commissioned by Gong gave some insight into their pricing structure and the budget required. This pricing structure consists of an annual base platform fee, per-user subscriptions, and additional costs for professional services. The report cites post-deployment training costs in the hundreds of thousands, for example, and internal costs to implement and maintain the software.

The only plan mentioned in Gong's Forrester report was the Enterprise Platform, seemingly confirming Gong has no option available for corporations smaller than enterprise or who are scaling up to enterprise size.

The base platform fee starts at approximately $5,000 per year and can be as much as $50,000 annually. Per-user costs range from $1,050 to $1,600 annually, depending on team size and requirements. For larger teams or businesses with complex sales operations, these costs accumulate quickly.

Gong's pricing structure is multifaceted and tailored to the specific needs of each business, making it both flexible and complex. Below are the key components to consider when evaluating Gong's pricing:

Gong Platform Fee

The platform fee is a foundational cost that applies to all Gong users. This fee is typically $5,000 per year, but for larger enterprises, it can escalate to $50,000 or more, as noted in a Forrester report. This annual fee covers essential services, including:

• Unlimited data storage
• Training for managers and employees
• Initial integration with your existing tech stack
• Access to a Customer Success Manager
• Web support

Empower: Great Value for a Great Price

Empower offers advanced conversational AI for an affordable price, allowing you to coach teams effectively and improve sales performance. 

Discover Empower by Ringover

Gong Per-User Charges

In addition to the platform fee, Gong charges on a per-user basis. The cost per user depends on the number of users and the type of license required. Here's a general breakdown:

• Up to 49 users: $1,600 per user annually
• 50-99 users: $1,520 per user annually
• 100-249 users: $1,440 per user annually
• 250 or more users: $1,360 per user annually

Gong's Optional Add-Ons

Gong offers various optional add-ons to enhance the platform's functionality. These may include:

• Advanced analytics tools
• Custom integrations
• Premium support services

While these add-ons can significantly enhance the platform's value, they also increase the overall cost. Businesses should carefully evaluate which features and services are necessary to avoid unnecessary expenses.

Integration Costs

One of the positive aspects of Gong's pricing is that integrations with other software tools, such as your CRM system, are included in the subscription without additional costs. This seamless integration allows businesses to incorporate Gong into their existing tech stack without incurring extra fees. You can even connect it with the VoIP software and business phone system Ringover!

An Overview of Gong's Features

Gong's revenue intelligence platform offers a variety of features designed to boost sales performance, enhance customer interactions, and drive consistent revenue growth. Below is a detailed breakdown of Gong's key features:

Conversation Intelligence

Gong's conversation intelligence is a cornerstone of its platform. This feature automatically records, transcribes, and analyzes sales calls and meetings.

Leveraging AI and machine learning, it identifies effective sales tactics, uncovers customer concerns, and provides insights into customer sentiment. These insights enable sales teams to refine their communication strategies and improve their overall sales strategy.

Deal Intelligence

The deal intelligence feature delivers real-time insights into sales deals, helping teams understand what strategies are effective and which ones need adjustment. It tracks customer interactions and engagement to forecast deal success and flag at-risk deals early.

With this information, sales teams can take proactive measures to secure deals and minimize potential losses.

Revenue Intelligence

Gong's revenue intelligence consolidates data from multiple sources to provide a comprehensive view of the sales pipeline and overall performance. It enables sales leaders to make data-driven decisions by analyzing trends, patterns, and forecasts.

This feature is essential for accurate forecasting, effective pipeline management, and strategic planning.

Sales Coaching and Development

The platform includes powerful tools for sales coaching and development. It monitors rep performance over time, identifies opportunities for improvement, and offers feedback directly tied to sales calls and interactions.

These tools help new sales reps ramp up quickly and ensure that all team members are consistently performing at their best.

Call and Meeting Analysis

Gong's call and meeting analysis feature delves into the details of sales calls and meetings, examining speech patterns, topics discussed, and customer sentiment. These insights empower sales reps to refine their communication strategies and enhance their sales performance.

Email and Communication Tracking

The platform monitors and evaluates email communications with prospects and customers, offering valuable insights into email effectiveness. This enables sales teams to improve their messaging and follow-up tactics, resulting in stronger engagement and higher response rates.

Integration with Sales Tools

Gong integrates effortlessly with a variety of sales tools and platforms, including CRM systems, email, calendar applications, and video conferencing tools. This ensures that all sales interactions are captured and analyzed, regardless of the medium. For example, its native integration with Salesforce provides a bi-directional sync, pulling relevant sales data and activity history into Gong while pushing actionable insights back into Salesforce.

Real-Time Insights and Automation

Gong delivers real-time insights and automation to boost productivity. The platform recommends optimal next steps and identifies successful strategies, making teams more efficient, engaged, and effective. This data-driven approach ensures that revenue professionals base their decisions on factual information rather than opinions.

Pipeline Management and Forecasting

Gong offers robust pipeline management and precise forecasting capabilities, boasting a reported 95% forecast accuracy. These features help sales leaders consistently achieve strong quarters.

Additionally, Gong aids in identifying pipeline coverage, pacing targets, and evaluating forecast accuracy, ensuring that sales teams remain aligned with their objectives.

How does Gong's pricing compare to competitors?

Though it's difficult to make a direct comparison with competitors because Gong hasn't listed any definitive pricing information, one of the best alternatives to Gong conveniently and clearly lists their prices online. Here are the details:

Empower by Ringover Pricing

Empower by Ringover's conversational AI software is $39 per user/month, and includes the following features:

• Conversation intelligence software
• Sentiment Analysis
• Call moments
• Call transcription
• Call translation
• Call summary

Notable Exclusions in Empower by Ringover

Empower by Ringover's conversational AI is a well-rounded solution that provides insights into customers and prospects. In direct comparison to Gong, it's a lighter solution–which makes sense, as it's also much more affordable. However, it doesn't include

• Revenue intelligence
• Deal intelligence

Most Exciting Features of Gong and Empower

Gong Features

Gong's revenue intelligence platform is renowned for several key features that enhance sales performance and customer interactions. Here are some of the most notable:

Conversation Intelligence

Gong offers advanced conversation intelligence, which includes automatic call recording and transcription. This feature helps sales teams analyze sales calls and meetings to identify successful tactics and areas for improvement in their sales pitches.

Deal Intelligence

Gong's deal intelligence gives real-time insights into sales deals and helping teams forecast deal success and identify at-risk deals early. This enables proactive steps to secure deals and mitigate potential losses.

Revenue Intelligence

The revenue intelligence feature combines data from various sources to provide a comprehensive view of the sales pipeline and performance. This helps sales leaders make informed decisions based on trends, patterns, and forecasts.

Coaching

Additionally, Gong offers robust sales coaching and development tools, tracking rep performance over time and providing feedback directly related to sales calls and interactions. This helps new sales reps get up to speed faster and ensures all team members are performing at their best.

Empower Features

Empower by Ringover stands out with its own set of powerful features that make it a superior choice for many businesses:

Call Transcription & Summaries

Empower provides automatic call transcription and summaries, allowing teams to quickly understand the essence of their conversations without manually reviewing each call. This feature significantly reduces post-call task time, saving teams valuable hours each day.

Coaching

The platform includes advanced filters and automatic identification of topics discussed during calls, enabling teams to focus on key information and trends. This feature is particularly useful for monitoring the effectiveness of discussions and identifying areas for improvement.

Sentiment Analysis

Empower's sentiment analysis detects the emotional tone of conversations, helping teams adapt their communication strategies to improve customer satisfaction. This feature, combined with personalized recommendations, enhances the quality of customer service and strengthens business strategies.

Integrations

Empower integrates seamlessly with various business tools, including CRMs, cloud telephony, and helpdesk tools. This integration allows for centralized and efficient management of customer interactions, boosting productivity and streamlining workflows.

Plus, Empower integrates flawlessly with the business phone system Ringover, which provides a variety of powerful VoIP phone features and has an affordable pricing scale. With Ringover, you can easily operate call center or contact center software, keeping in touch with your prospects and clients and working more productively when conducting call campaigns. That's thanks to unlimited calling, and cutting-edge tools like power dialer, parallel dialer, and voicemail drop. Plus, you'll be able to reach contacts in the manner they prefer thanks to omnichannel software.

Table: Empower vs Gong

Which Is the Better Choice, Empower or Gong?

Key Findings: Empower vs Gong

When comparing Empower by Ringover and Gong, several key findings emerge that position Empower as the superior choice for many businesses:

• Cost-Effectiveness: Empower is generally more cost-effective compared to Gong, which has high upfront and ongoing costs. This makes Empower a more accessible option for businesses of all sizes.
• Advanced AI Analytics: Empower offers advanced features like sentiment analysis and automatic topic identification, which are not explicitly mentioned in Gong's feature set. These features provide deeper insights into customer interactions and help in refining communication strategies.
• Ease of Use and Setup: Empower is noted for its ease of setup and use, being deployable in just a few clicks without requiring advanced technical skills. In contrast, Gong's setup process can be more complex.
• Integration and Productivity: Empower's seamless integration with various business tools and its ability to reduce post-call task time significantly enhance team productivity. This streamlined workflow is a significant advantage over Gong's more manual processes. Additionally, Empower's automation capabilities reduce post-call task time significantly, freeing up sales reps to focus on more critical tasks. In contrast, Gong's integration, while robust, can sometimes be more cumbersome and less automated.
• Customization and Flexibility: Empower provides extensive customization options and flexibility in workflow automation. Teams can adapt the automation to meet their specific requirements, ensuring their sales processes operate as efficiently as possible. On the other hand, Gong tends to be more rigid in its feature set and workflow integration, offering less room for customization.
• User Experience and Support: Empower is widely recognized for its user-friendly interface and exceptional customer support. The platform is designed to be intuitive and easy to use, minimizing the time required for training and onboarding. Moreover, Empower's support team is highly responsive, delivering prompt assistance and quickly resolving any issues. Although Gong provides customer support, users frequently highlight Empower's overall user experience and support quality.

Overall, Empower by Ringover stands out as a more balanced and superior solution for sales teams. Its cost-effectiveness, advanced analytics, user-friendly design, seamless integration, and customizable workflow automation make it an ideal choice for businesses seeking to optimize their sales operations without incurring the high costs and complexity often associated with Gong.

In Conclusion: Empower Offers Powerful AI Features for a Great Price

In conclusion, when evaluating revenue intelligence platforms like Gong and Empower, several key points are important to consider. Gong offers comprehensive conversation analytics, robust integration capabilities, and actionable insights. However, its high cost and complex setup can be significant drawbacks.

Empower by Ringover, on the other hand, provides advanced AI features, cost-effectiveness, ease of use, and seamless integration, making it a superior choice for many businesses. Remember, Empower's ability to reduce post-call task time, its advanced sentiment analysis, and customizable workflow automation can significantly enhance your sales team's performance.

For businesses seeking a balance between powerful AI features and affordability, Empower stands out as the best option. Take action today by exploring Empower's features and pricing to see how it can transform your sales operations and drive predictable revenue growth. With its user-friendly interface and comprehensive insights, Empower is poised to become your go-to tool for optimizing sales and customer service.

To discover the benefits Empower can bring to your sales team, sign up for your free trial today!